Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your REALTOR once you choose one so he or she can adjust your selling price accordingly.

Accurately pricing your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you'll get the most interest from other real estate agents and prospective buyers. Working with a real estate agent is the best way to determine the right selling price for your home. We'll assess your property's market value by taking variables such as features, size, location, market demand, and recent comparable sales into consideration. Then, we'll create a comparative market analysis (CMA) or ‘comp,’ which will help determine a competitive listing price designed to attract qualified buyers and generate maximum interest in your property.

A unique property needs a customized marketing plan to set it apart from others on the market. We will develop a comprehensive multi-channel marketing strategy that will present your property in the best light and to a broad audience. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent networking, traditional print and mail media, robust online marketing, and much more. Every customized marketing strategy is crafted to get the most possible traffic to your listing, from the most qualified audiences.

You've reached the last step in the selling process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. During this time, we will work with you to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining, and ensuring the new owner has instructions for all appliances that will remain in the home. Once we're certain all our ducks are in a row, you'll sign on the dotted line to finalize your property sale!